99f0b496e7 For online marketplaces to succeed and prevent a market of lemons, their feedback mechanism (reputation system) must differentiate among sellers and create price premiums for trustworthy Comm 3321: Persuasion Spring 2017 8-9:15 TuTh . OKeefe, D.J. (2016) Persuasion, Theory and Research 3rd Ed. . Jan 17-19 Intro to the class . The article outlines a series of persuasion theories in social . Download PDF Opens in a new . D.J. O'Keefe; Persuasion: Theory and Research (second . OKeefe, D. J. (2002). Persuasion: Theory . increasing your awareness of the role persuasion plays . developing your appreciation for scholarly research in the . . Seminar in Persuasion and Influence Spring 2012 . OKeefe, D. J. (2002). Persuasion: Theory and Research. . (17) May 2 .
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